A brand new examine has revealed that Tripadvisor was the preferred journey and tourism web site within the UK in 2023. search engine marketing company Digital Climax analyzed annual internet visitors information to search out the preferred journey and tourism web sites within the UK over the previous yr primarily based on the entire variety of visits they acquired every month.
Utilizing SEMrush, they compiled an inventory of the twenty most visited journey and tourism web sites within the nation after which used Ahrefs to search out the estimated variety of guests from the UK throughout 2023. These outcomes have been then ranked to find out the preferred websites.
Tripadvisor ranked as the preferred journey and tourism web site within the UK in 2023, with approx 428 million of whole visits within the final yr. It averages 35.7 million visits per 30 days, with its peak in August when it had roughly 41.2 million visits to the web site. Tripadvisor makes a speciality of evaluating journey web sites to indicate one of the best offers and as a platform for user-generated opinions.
Reserving.com was second with approx 127.9 million of whole visits throughout 2023. It had essentially the most visits in August final yr, with round 12.6 million visits, and a median of 10.7 million visits per 30 days. Reserving.com compares costs for resorts, flights, transportation and points of interest to spotlight one of the best offers when planning your trip.
TUI took third place with approx 120.2 million visits in 2023. The journey company’s web site was the preferred in January with about 11.3 million visits, and averages 2 million visits every month. TUI is understood for its holidays, cruises, flights and resorts around the globe and owns a number of airways, cruises and lodge chains.
Trainline got here in fourth place with round 116.2 million visits throughout 2023. It had essentially the most visits in July final yr, with 10.7 million visits, and receives a median of 9.7 million visits per 30 days. Trainline makes a speciality of promoting practice tickets and rail tickets, in addition to displaying stay practice instances and practice station info by way of its web site and cell app.
Skyscanner ranked fifth with roughly 86 million visits in 2023. It receives a median of seven.1 million visits per 30 days, and was most visited in July when it acquired roughly 8.5 million web site visits. Skyscanner permits customers to analysis, examine and e-book journey choices for his or her journeys around the globe, together with flights, resorts and automotive rent.
Different journey and tourism web sites to make the highest ten embrace Easyjet, Jet2holidays, British Airways, Expedia and Loveholidays. Axl Van Steenacker, search engine marketing professional and founding father of Digital Climax, commented on the findings:
“The British public have all the time spent plenty of time touring for enterprise or pleasure, whether or not they’re staying within the nation or going overseas on vacation. In response to the Workplace for Nationwide Statistics, UK residents spent round £58.5 billion and made 71 million visits overseas in 2022 after the easing of journey restrictions attributable to the coronavirus (COVID-19).
“Journey web sites make it simpler than ever to e-book transportation upfront or analysis potential locations, and websites like Tripadvisor and Reserving.com cowl all features of journey planning. It will likely be attention-grabbing to see whether or not the rankings of various airways and resorts keep the identical or fluctuate from yr to yr as new information is launched.”
High 20 journey and tourism web sites throughout the UK in 2023:
Rank |
Internet web page |
Common variety of month-to-month internet visits |
Common variety of internet visits in 2023 |
1. |
tripadvisor.co.uk |
35,672,145 |
428,065,747 |
2. |
reserving.com |
10,662,180 |
127,946,165 |
3. |
tui.co.uk |
10,021,383 |
120,256,600 |
4. |
thetrainline.com |
9,685,350 |
116,224,210 |
5. |
skyscanner.internet |
7,172,594 |
86,071,135 |
6. |
easyjet.com |
5,948,216 |
71,378,594 |
7. |
jet2holidays.com |
4,762,175 |
57,146,101 |
8. |
britishairways.com |
4,402,664 |
52,831,974 |
9. |
expedia.co.uk |
3,547,815 |
42,573,782 |
10. |
love holidays.com |
3,452,994 |
41,435,939 |
11. |
premierinn.com |
2,587,105 |
31,045,266 |
12. |
airbnb.co.uk |
2,408,980 |
28,907,760 |
13. |
nationalexpress.com |
2,294,240 |
27,530,880 |
14. |
ryanair.com |
2,258,086 |
27,097,043 |
15. |
travelodge.co.uk |
2,055,869 |
24,670,432 |
16. |
flightradar24.com |
1,794,186 |
21,530,242 |
17. |
americanexpress.com |
672,689 |
8,072,279 |
18. |
wizzair.com |
630,517 |
7,566,213 |
19. |
tripadvisor.com |
588,101 |
7,057,217 |
20. |
wowcher.co.uk |
553,734 |
6,644,810 |