The publish West Kowloon Cultural District Administration indicators three-year partnership with Cathay appeared first on TD (Journey Every day Media) Model TD.
The West Kowloon Cultural District Authority (WKCDA or Authority) has introduced a brand new three-year partnership with Cathay that can see the airline work intently with WKCDA as its unique journey associate. Not solely will the partnership assist cement Hong Kong’s place as a middle of worldwide cultural change the place East meets West, however it should additionally present a major enhance to Hong Kong’s cultural tourism.
The announcement of the WKCDA x Cathay partnership befell as we speak throughout WestK Nightscapes, at present held on the Artwork Park of the West Kowloon Cultural District. The occasion was hosted by Michael Wong, Deputy Monetary Secretary, Authorities of the Hong Kong Particular Administrative Area; Ronald Lam, Chief Government Officer, Cathay Group; and Betty Fung, Chief Government Officer, WKCDA.
Beginning in July this yr, the three-year partnership with Cathay helps WKCDA in a wide range of methods, together with offering air journey providers to move reveals for exhibitions hosted by the Hong Kong Palace Museum (HKPM) and M+, and for inbound and outbound journey for abroad and native artists. who take part in WKCDA’s performing arts applications. The partnership additionally helps the enhancement of the content material and high quality of WKCDA’s exhibitions and applications, together with improved publicity to assist promote WKCD as a must-see vacation spot in Hong Kong to members of the general public each domestically and internationally.
The launch of the partnership was marked by Cathay’s assist of the particular exhibition Madame Track: Pioneering Artwork and Trend in China which opened at M+ in July this yr. Because the unique journey associate for the Sigg Prize exhibition 2023 which opened at M+ in September, the Freespace Jazz Fest (October 3-8, 26, 2023), the primary WestK Enjoyable Fest in March and April 2024 and the ISH Dance Assortment “ Parts of Freestyle” in June 2024, Cathay will proceed to exhibit its dedication to supporting WKCDA’s work in growing Hong Kong’s arts and tradition scene domestically and internationally, strengthening Hong Kong’s positioning as a hub for East-West worldwide cultural change.
Michael Wong, Deputy Monetary Secretary, Authorities of the Hong Kong Particular Administrative Area, mentioned the deepening cooperation between the West Kowloon Cultural District Authority (WKCDA) and Cathay exhibits how the cultural and enterprise sectors are leveraging one another’s strengths to create optimistic synergies. He’s happy to see the West Kowloon Cultural District Authority (WKCDA) and Cathay working intently collectively to assist Hong Kong’s progress as a middle for worldwide cultural change between East and West, whereas enjoying Hong Kong’s important position as a world aviation and logistics hub. He believes that the collaboration will entice a world viewers to go to Hong Kong and uncover its cultural vibrancy, and that the town’s arts and tradition sector will shine.
Ronald Lam, Chief Government Officer of Cathay Group, mentioned: “Cathay strives to deepen our contribution to Hong Kong society, specializing in nurturing progress within the domains of youth, sports activities, arts and tradition. Due to this fact, we’re sincerely grateful for the cooperation with WKCDA. This partnership supplies us with a priceless platform to showcase our dedication to enhancing Hong Kong’s creative and cultural cloth. Collectively, we need to create an enduring affect and contribute to the colourful cultural panorama of our metropolis.
“Hong Kong has at all times been a metropolis filled with inspiration, and this vibrant and distinctive spirit is what units the town aside. As a premium journey way of life model rooted in Hong Kong, Cathay goals to raise that essence and transfer folks ahead in life by always offering contemporary inspiration to our metropolis. By way of this partnership with WKCDA, Cathay will assist convey among the world’s most thought-provoking modern artwork to Hong Kong. I consider this is not going to solely encourage the folks and guests of Hong Kong, but in addition stimulate the creativity of future artists in our metropolis.”
Betty Fung, Chief Government Officer of the West Kowloon Cultural District Authority, mentioned: “By appointing WKCDA’s unique tourism associate, Cathay demonstrates its continued perception in and encouragement of Hong Kong’s arts and tradition trade and its imaginative and prescient and mission to foster native arts, tradition and artistic trade We’re grateful for Cathay’s beneficiant assist which can tremendously help our efforts in selling arts and tradition in Hong Kong, the Mainland
China and overseas. Over the following three years, we stay up for working intently with Cathay to showcase our high quality exhibitions and occasions abroad, whereas bringing world-class applications, artists and performing teams to West Kowloon. In launching this thrilling partnership, our intention is to strengthen Hong Kong’s place as an necessary middle of cultural change via native and worldwide artwork.”
The publish West Kowloon Cultural District Authority indicators three-year partnership with Cathay appeared first on Model TD.