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This week, the European Journey Fee (ETC) celebrated 75 years of selling and representing European tourism at its Common Meeting #106 in Tenerife, hosted by Spain’s nationwide tourism group, Turespaña. The occasion noticed file attendance, bringing collectively leaders from thirty-three European nationwide tourism organizations in addition to ETC affiliate members from the non-public sector.
The ETC was first established in 1948 to advertise Europe as a vacation spot and advocate tourism as a key sector for sustaining peace and prosperity. 75 years later, ETC and its 35 members proceed to work collectively to collectively promote Europe overseas and drive the transition to a extra resilient and regenerative journey ecosystem.
To mark this milestone, ETC invited its members and companions to replicate on the way forward for European tourism. The discussions introduced collectively consultants from the European Fee, the World Tourism Group (UNWTO), the European Tourism Affiliation (ETOA), the World Journey and Tourism Council (WTTC), Turespaña and Turismo de Tenerife to share insights and finest practices on find out how to construct a inexperienced and a affluent future for the journey sector.
ETC President Miguel Sanz commented: “This Common Meeting was a superb alternative for ETC to have a good time its seventy fifth anniversary.th anniversary with lots of our valued members and companions. After three quarters of a century of selling European tourism, it’s nice to see that ETC continues to develop, as Go Türkiye returns to our group. We’re additionally excited to welcome Hilton Group, Mastercard, Miles Partnership and Queer Locations as new Affiliate Members. Such robust collaboration and readability of imaginative and prescient places us in a superb place to steer the business in direction of a affluent, resilient and sustainable future.”
New members and associates to hitch ETC in 2024
Even after 75 years, ETC continues to develop to welcome new nationwide members and personal sector companions. From 2024 Go Turkey will rejoin as a full member, rising the variety of vacationer boards represented by ETC to 36. Turkey is likely one of the locations main the tourism restoration in Europe, having already achieved pre-pandemic arrivals. By rejoining the ETC, Go Türkiye will combine right into a neighborhood of European NTOs that share finest practices and data, collaborating within the promotion and advocacy of the European tourism business.
ETC can be proud to announce that Hilton Group, Mastercard, Miles Partnership and Queer Locations will be a part of as affiliate members in 2024. The brand new collaborators will take part in ETC’s mission to enhance the sustainability and inclusiveness of European tourism by way of particular analysis and advertising and marketing collaborations.
Leaders of European tourism skilled Tenerife’s accountable vacationer supply
As all the time, the ETC Common Meeting was a superb alternative for tourism leaders to share insights on the business’s sustainable transition. Tenerife has offered a great backdrop for discussions on planet-friendly tourism, because the vacation spot boasts 43 protected pure areas, quite a few eco-certified lodging amenities and a variety of ecotourism initiatives. Such initiatives have been mentioned intimately on the knowledgeable panel on the Canary Islands’ path to sustainability.
ETC members later had the chance to expertise examples of those sights, as Turismo de Tenerife invited contributors to hitch an expedition to the Teide Nationwide Park or an eco-sailing tour showcasing the marine biodiversity of the Canary Islands. This allowed the contributors to attract inspiration from how Turespaña, Turismo de Tenerife, the Authorities of the Canary Islands and native authorities attempt to construct a tourism business that advantages vacationers, the native inhabitants and the atmosphere.
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