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SEOUL, South Korea, December 22, 2023 /PRNewswire/ — The European Wine Ambassadors (EUWINA) proceed to make strides in selling distinctive European wines to Asian markets. Led by three European organizations representing Spain, Italyand Greece – Interprofessional Council for Wine DO La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., and Nationwide Interprofessional Group for Vine and Wine GreeceEUWINA targets the markets of mainland China, Singapore, South Koreaand Taiwan.
With a view to obtain its targets, EUWINA has applied a collection of academic initiatives and grasp lessons aimed toward importers and distributors, Ho. Once more. what. professionals, sommeliers and media professionals. The EUWINA 2023 academic program reached greater than 2125 distinctive contributors in our 39 grasp lessons in Asia, tasting over 230 wine references. EUWINA organized eight applications of grasp lessons in China as a part of two roadshows, summer time and autumn version. The summer time roadshow was held in July and gathered a big viewers Beijing, Guangzhou, Shenzhenand Shanghai. Constructing on this success, the autumn roadshow was held in Hong Kong, Xi’an, Beijingand Shenzhen. Attendance was distinctive, a median of 75 visitors. As well as, the reside streams of EUWINA’s digital classroom have generated curiosity, with a median of 150 subscribers per masterclass. Over 600 contributors attended twenty-four private grasp lessons, the place greater than 140 wines from Spain, Greeceand Italy offered by famend wine educators. It extends its attain additional ChinaEUWINA held grasp lessons in Singapore, Seouland Taipei in July, establishing the impression of the marketing campaign and selling European wines in these markets. Seoul additionally hosted two extra seminars, in October and November. Nearly 325 contributors attended fifteen grasp workshops. Ninety wines representing wineries from Spain, Greeceand Italy they tasted one another throughout this system. EUWINA organized a research journey to Spain and Greece for 5 journalists from international locations and areas together with South Korea, Singaporeand Taiwan, a go to to the DO La Mancha wine area through the grape harvest season. Touring to Greece it supplied them with a rare alternative to deepen their information and understanding of Greek wines, particularly these with the standing of designation of origin. EUWINA’s program of promotional actions for 2024 will embrace twenty-four grasp lessons in mainland China, SingaporeKorea and Taiwan. Examine journey for wine retailers from China will likely be held in September till Spain and Greece. The marketing campaign will likely be launched on the Hong Kong Wine and Spirits Truthful in November, the place it’s going to host a masterclass for the Italian wines.
http://euwineambassadors.com/
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SOURCE European Wine Ambassadors (EUWINA)
The publish European wine ambassadors marketing campaign empowers European wines in Asia with academic initiatives appeared first on Model TD.