The submit Klook Expands Partnership With Singapore Tourism Board appeared first on TD (Journey Each day Media) Model TD.
Constructing on the momentum of a two-year Memorandum of Cooperation (MOC) signed in April 2023, the Singapore Tourism Board (STB) and Klook, an Asian journey and expertise platform, are stepping up efforts to drive inbound journey to Singapore, collectively investing S$2 million in advertising and marketing initiatives as a part of their partnership.
Singapore’s tourism trade is seeing continued restoration, with greater than 11 million customer arrivals by 31 October 2023. Klook’s latest Journey Pulse survey additionally discovered that 1 in 3 millennial and Gen Z vacationers in Southeast Asia wish to journey throughout the area, indicating a wholesome an urge for food for exploration and discovery nearer to residence.
Ms. Sarah Wan, Basic Supervisor Indonesia, Malaysia, Singapore, Klook stated, “Singapore has been a key vacation spot main the journey restoration in Southeast Asia and we’re excited to accomplice with STB once more. We purpose to encourage vacationers by highlighting how Singapore supplies surprising, various and distinctive experiences. The resurgence of worldwide occasions has fueled better demand for journey, which can be an space the place we’ll double down. Our deep understanding of the following technology of vacationers driving social journey may also information these new efforts in showcasing one of the best of what Singapore has to supply.”
Mr. Terrence Voon, CEO of STB Southeast Asia, stated: “We’re delighted to accomplice with Klook to strengthen Singapore’s place as a pretty journey vacation spot and main occasions hub in Southeast Asia. Our new initiatives purpose to spice up tourism restoration and spotlight the distinctive experiences that make each journey to Singapore unforgettable. They may also complement STB’s new Made in Singapore marketing campaign, which showcases how our metropolis transforms abnormal moments into extraordinary experiences.”
Additional cementing Singapore’s place as a number one vacation spot for leisure occasions Klook’s Journey Pulse survey additionally reveals that 87% of vacationers in Southeast Asia are keen to spend on distinctive experiences throughout their trip, and Klook is on the forefront of organizing these occasions and experiences. Launched in October 2023, the Reside in Singapore – Epic Occasions within the Lion Metropolis marketing campaign options household, cultural, sports activities and leisure occasions that showcase Singapore’s wealth of happenings. These embody stage musicals, concert events, Tour de France Prudential Singapore Criterium, Jumptopia, ZoukOut and Singapore Comedian Con amongst others. For upcoming theater musicals in Singapore, Klook customers can stay up for entrance row seats bought completely on Klook for Matilda, and tickets for Hamilton the place Klook was additionally a precedence pre-sale accomplice.
To enhance the sturdy occasion line-up, Klook is introducing distinctive product packages to boost the general expertise and facilitate additional discovery of Singapore. By providing actions, lodging and transport choices in its multi-vertical packages that present comfort and worth, Klook goals to encourage guests to discover Singapore in a extra holistic manner, which in flip brings sturdy returns to the native tourism and financial system.
Use social journey to boost your Singapore discovery
One other discovering from Klook’s Journey Pulse survey reveals that 97% of millennial and Gen Z vacationers in Southeast Asia depend on social media to search out journey inspiration and trip suggestions, making this an essential platform to drive discovery. Set to launch on November 15, the advertising and marketing and tactical partnership between STB and Klook in Southeast Asia will concentrate on digital content material powered by Klook’s community of Klook Kreators (micro and nano content material creators and associates) to drive engagement and conversion.
Utilizing its Creator channel to create genuine content material, Klook plans to harness the facility of social media and content material sharing to attach vacationers with one of the best of what Singapore has to supply. From magnificence and trend to meals, this digitally-driven marketing campaign goals to have interaction and encourage social media-savvy vacationers in Southeast Asia to expertise Singapore’s distinctive native taste for themselves.
The submit Klook expands partnership with Singapore Tourism Board appeared first on Model TD.