IHG Inns & Resorts has unveiled a dynamic partnership with Hainan Airways that gives a wealthy built-in air and land journey expertise. The partnership brings to life the ‘IHG Explorer’, a branded plane that gives personalized enterprise class eating choices, enhanced member advantages and a artistic co-branded security video.
IHG is likely one of the first worldwide lodge firms to enter the Chinese language market and stays dedicated to the “in China, for China” enterprise method, prioritizing the event of the Chinese language market with a deal with offering localized “True Hospitality for Good”, constructing lodge manufacturers that visitors love. and delivering excellent returns to house owners and shareholders. Collectively, IHG and Hainan Airways are reinventing journey by incorporating numerous cultural components into visitor journeys, whereas driving the event of tourism via personalised experiences.
The 2-year collaboration between IHG and Hainan Airways brings collectively the strengths and sources of each firms, with the partnership aiming to create distinctive ‘in-flight journey experiences’ whereas enriching journeys for these touring between the Hainan Free Commerce Port and different main cities.
Redefining air journey with surprises and improvements
The partnership noticed the debut of the ‘IHG Explorer’ plane, which represents each firms’ continued dedication to offering great journey experiences which might be stuffed with surprises for passengers. The fuselage of the ‘IHG Explorer’ is painted in IHG’s iconic deep blue, marking the primary time that Hainan Airways has launched a totally themed plane with a lodge group. The cabin’s overhead baggage compartment is adorned with customized decals seen all through, whereas the enterprise class part is embellished with tailor-made lumbar cushions collectively created by the HUALUXE model and Chinese language artist Chen Jiu – immersing passengers in an enthralling Chinese language aesthetic whereas having fun with the consolation of 180-degree reclining seats.
Earlier than take-off, passengers will watch a artistic co-branded security video that brings collectively IHG’s intensive and numerous portfolio of manufacturers into important flight security directions. The video highlights the group’s many gorgeous locations in China, including to visitors’ pleasure for an distinctive journey.
Benefit from the flavors of the seasons throughout the summer time
Within the midst of a profitable culinary tourism market, visitors are more and more drawn to distinctive gastronomic experiences and cultural experiences. With its deep understanding of conventional Chinese language tradition and revolutionary culinary ideas, IHG introduces meals from its subtle Chinese language restaurant model, Cai Feng Lou, to enterprise class eating companies. By a seasonally impressed array of beautiful Chinese language delicacies, the menu paints a vivid image of regional delicacies. The inaugural seasonal menu, ‘Cloud Banquet: Springtime Island Delights’, seamlessly blends basic Cantonese dishes with the native flavors of Hainan, capturing the richness of China’s culinary heritage. Moreover, HUALUXE Inns & Resorts collaborated with Hainan Airways to supply a co-branded tea, ‘HUALUXE Cloud Aroma’, elevating the in-flight expertise with a contact of ‘Chinese language aesthetic way of life’.
A shared journey of impeccable hospitality
IHG and Hainan Airways will steadily introduce extra numerous member advantages throughout the second quarter of this 12 months, providing IHG One Rewards and Fortune Wings Membership members a spread of thrilling experiences – offering wealthy member advantages from the bottom to the sky.
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