The put up Hurtigruten and HX announce subsequent section of rebranding appeared first on TD (Journey Every day Media) Model TD.
HX and sister model Hurtigruten are unveiling the following section of their new model identities following an preliminary announcement in September. This week, in anticipation of Wave season, manufacturers are launching new visible profiles, web sites, social channels, brochures, reserving supplies, commercials and extra to strengthen their distinctive model identities:
- Hurtigruten Expeditions launched the world’s first expedition cruise in 1896. Now it transforms into HX, the corporate is a world chief in expedition cruises. Guiding curious vacationers to over 250 locations in additional than 30 nations all over the world, HX is dedicated to making sure company return residence with a deep understanding and love for the locations they discover.
- Hurtigruten Norway, which this summer time celebrated 130 years of operation of Norway’s unique coastal categorical, will proceed with the legendary title, simplified to only Hurtigrutenwhich suggests “quick route” in Norwegian.
“This marks a defining second as HX and Hurtigruten embark on the following section of their respective journeys as leaders in international sustainable journey,” stated Daniel Skjeldam, Hurtigruten Group CEO. Each HX and Hurtigruten are wholly owned by the Hurtigruten Group, forming a portfolio of sustainable journey manufacturers that features in depth land-based actions resembling inns, eating places and extra by Hurtigruten Svalbard. As well as, the group holds a 25 % stake in Ecuador-based Metropolitan Touring, identified for pioneering sustainable journey within the Galápagos Islands.
New identities, new appears to be like
The brand new logos and distinct visible identities will differentiate the 2 sister manufacturers, setting them aside from their opponents and strengthening their place as international leaders in sustainable journey.
“HX’s rebranding reinforces our dedication to being the world’s most sustainable expedition cruise firm,” stated Skjeldam. Unveiling a brand new visible id characterised by nature-focused pictures and a impartial palette of earth tones, Skjeldam added: “The refreshed model displays who we’re and the values we reside and breathe on daily basis. We’re dedicated to defending the atmosphere, wildlife and communities which are essential to our adventures. Our dedication to science and schooling not solely fuels our curiosity, but in addition ensures a considerate method: it isn’t nearly the place we’re going, however how we’re getting there.”
For 130 years, Hurtigruten has been an important lifeline for Norway’s coastal communities, offering company with an genuine expertise of those areas that goes past superficial mass tourism. Sometimes called essentially the most stunning sea voyage on the planet, this outstanding voyage will stay on the coronary heart of Hurtigruten’s heritage branded completely as Hurtigruten, whereas sticking to the unique purple and black coloration palette to emphasise this.
Digital evolution: web sites, social media and communication with company
Each web sites have been redesigned to extra clearly articulate their distinctive model tales. Guests can now entry the revamped HX web site at HXexpeditions.com (full area transition, together with worker electronic mail addresses, as of April 2024). Hurtigruten will use the unique Hurtigruten.com handle, the place a break up display screen will information guests to both model web page till April.
Whereas sustaining separate social channels from 2021, HX will transition from ‘Hurtigruten Expeditions’ to ‘HX Hurtigruten Expeditions’. Each manufacturers will replace and align future content material with the refreshed model id. New channels for each manufacturers are reside:
- Fb: HX Hurtigruten Expeditions and Hurtigruten
- Instagram: HXHurtigrutenExpeditions and Hurtigruten
- LinkedIn: HX Hurtigruten Expeditions and Hurtigruten Norway
- YouTube: HX Hurtigruten Expeditions and Hurtigruten
HX has additionally considerably reworked communications with company, making certain a superior expedition expertise from reserving to journey after journey. Beginning this month, company embark on a redesigned digital journey after reserving, prioritizing seamless communication and deeper exploration of their upcoming journey.
After the expedition, company will achieve entry to a redesigned logbook, that includes skilled photos from their crusing and a content-rich interactive map to relive the journey. Later this yr, each the B2B portal and visitor app can be up to date to make sure alignment with the brand new visible id.
HX Visitor Expertise replace
Over the following 12 months, company on board will witness the rebranding of HX with updates to bodily parts—uniforms, room key playing cards, crew title badges, water bottles and extra. In 2024, six ships of the fleet will start repainting and by the tip of the yr will proudly sail underneath the brand new coloration.
“Though united by a typical dedication to sustainability, every model has its personal distinctive story to inform. Bringing their totally different identities to life is essential to creating them stand out and important to rising a world viewers,” concluded Skjeldam.
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