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For the second 12 months in a row, Holland America Line’s Black Friday bookings broke a file excessive for the buying vacation in the USAwith each day quantity greater than 20% greater than final 12 months’s file and 23% greater for the Black Friday to Cyber Monday interval.
The pattern was notably noticeable amongst company planning a summer season trip in 2024, with bookings for Alaska, Europe and Canada/New England surpassing the volumes of final 12 months’s Black Friday gross sales.
“Whereas some see Black Friday as an indication that winter is coming, our company have been dreaming of exploring summer season locations like Alaska, Iceland and Greece,” mentioned Gus Antorcha, president of Holland America Line. “Breaking the Black Friday file two years in a row tells us that not solely are company excited to plan forward, however they admire Holland America Line’s award-winning service and punctiliously crafted itineraries that go to greater than 100 nations.”
Holland America Line’s summer season cruises embody six Alaska ships, providing probably the most Glacier Bay permits within the cruise trade, probably the most glacier-viewing experiences and probably the most alternatives to see Alaskan wildlife with almost 180 shore excursions that take company to come across wildlife. The summer season season additionally highlights cruising within the Canada/New England area, with a number of itineraries extending to Iceland and Greenland.
The file Black Friday weekend comes simply weeks after Holland America Line introduced a brand new world recent fish program. The pioneering initiative entails a world community of 60 ports to supply and serve 80 sorts of recent fish on board in all eating places, from port to plate in lower than 48 hours. This system additionally enlists world-renowned chef Masaharu Morimoto to function Holland America Line’s “Recent Fish Ambassador.” Chef Morimoto brings his signature model to pick dishes served within the ship’s eating rooms, in addition to Morimoto By Sea, a brand new stand-alone restaurant on board Nieuw Amsterdam that may launch on December 16, 2023, the cruise and Morimoto By Sea pop-up restaurant on the remainder of the fleet till spring 2024.
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