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Customers in China they will now take pleasure in better comfort on the platform amidst the restoration of the outbound tourism market
HANGZHOU, China, December 14, 2023 /PRNewswire/ — Fliggy, a number one on-line journey platform and an entirely owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988), has deepened its partnership with Hilton in China (“Hilton”) with the launch of Hilton’s official international flagship retailer on its platforms. This collaboration not solely showcases Fliggy’s rising alliance with famend worldwide manufacturers, but additionally highlights its continued growth within the international journey market.
The opening of the main on-line international retailer is an extension of Hilton’s current home reservation service on Fliggy. Platform customers will now be capable of straight guide Hilton lodge stays in abroad locations similar to Singapore, Maldives and Bangkok. Protection will increase to incorporate extra outbound locations sooner or later. Integrating Fliggy’s membership into March 2021 with Hilton Honors, an award-winning visitor loyalty program that features practically 7,400 accommodations in 124 international locations and territories beneath Hilton manufacturers, allowed Fliggy members to earn double factors and obtain unique advantages from each packages, similar to complimentary breakfast, room upgrades and late check-out.
Zhuoran ZhuangCEO of Fliggy, stated: “With the outbound journey market displaying robust indicators of restoration, our deepening collaboration with Hilton is anticipated to set the benchmark for brand new international journey experiences. Establishing direct gross sales programs is essential for journey manufacturers to drive sustainable development in membership and consciousness manufacturers. Fliggy will proceed to leverage the capabilities of our platform to assist international journey manufacturers increase their direct gross sales channels.” Hilton’s 2024 Developments Report exhibits that 85% of Chinese language shoppers are prepared to spend extra on journey in 2024 than in 2023, far exceeding the worldwide common of 65%.
Wendy HuangSenior Vice President and Business Director, Hilton Higher China and Mongolia, stated: “We’re excited to deliver our famend hospitality to Chinese language outbound vacationers by offering dependable and pleasant service each time, all over the place. Constructing on our long-standing work collectively, we’ll leverage Fliggy’s power in serving Chinese language outbound vacationers, offering our valued friends extra advantages and fantastic experiences.” Hilton recorded robust gross sales development throughout this 12 months’s Double 11 procuring competition. In response to Fliggy’s knowledge, Hilton’s complete transaction quantity on the platform has considerably exceeded that of the identical interval in 2022. Along with Hilton Honors, Fliggy’s membership program can be linked to the membership packages of dozens of worldwide four- and five-star lodge teams similar to Marriott, Mandarin Oriental and Wanda Motels & Resorts. Amongst them, greater than ten teams have absolutely built-in their packages with Fliggy’s by way of pricing, membership ranges and corresponding advantages.
Oh Fliggy
Fliggy is an entirely owned subsidiary of the Alibaba Group (NYSE: BABA and HKEX: 9988) and is among the main on-line journey platforms in China. Fliggy locations a robust emphasis on innovation in its services and products, assembly the more and more personalised and various wants of shoppers in China and international markets. By benefiting from Fliggy as a part of the Alibaba ecosystem, retailers can profit from the huge consumer base throughout the Group. Fliggy additionally works with companions by way of a full-service administration format, serving to extra retailers, particularly small and medium-sized companies, to simply and effectively share the alternatives afforded by digitization. Fliggy’s long-term technique is to advertise the digital transformation of the tourism trade, utilizing an open platform and mechanisms to assist the trade make higher use of digital enterprise infrastructure for its operations.
Media contacts
Fliggy
FliggyMedia@alibaba-inc.com
Paradigm Consulting
Lynn Huang
fliggy@paradigmconsulting.com.hk +852 5332 1549
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