ChristchurchNZ has launched a groundbreaking three-year undertaking — The Convention Legacy Mission — to evaluate the legacy impacts of enterprise occasions on Christchurch and the broader New Zealand space.
ChristchurchNZ Head of Enterprise Occasions Megan Crum says the initiative, launched at AIME 2024 in February, demonstrates town’s dedication to understanding and optimizing the long-term advantages generated by enterprise occasions.
Internationally acknowledged enterprise occasions researcher, Professor Carmel Foley from the College of Expertise Sydney will lead the research. Key areas of focus will embrace the impression of enterprise occasions on scientific progress, trade innovation, attracting international expertise, improved social coverage, neighborhood well-being, cultural and regenerative initiatives, and commerce and funding.
Drawing inspiration from the profitable eight-year analysis mannequin in Sydney, the New Zealand undertaking will collect evidence-based info to quantify the worth of internet hosting conferences. “We perceive that the impression of conferences goes past tourism and shouldn’t be measured solely by direct monetary contribution,” says Crum.
“Christchurch has matured right into a premier enterprise occasions vacation spot and town acknowledges the significance of assessing the long-term and long-term impacts of those occasions.” The insights we acquire will play a key position in shaping future methods and figuring out funding alternatives,” she says.
Main worldwide occasions for town, together with the 1100-delegate Asian Seed Congress, supported by ChristchurchNZ and held on the Te Pae Christchurch Conference Centre, will likely be among the many first of the studios to be focused.
Tourism New Zealand and Enterprise Occasions director basic Bjoern Spreitzer says the brand new analysis is a major step ahead for Christchurch.
“Enterprise occasions are a key a part of Tourism New Zealand’s technique to draw high-quality guests who positively impression New Zealand’s nature, tradition, society and economic system. With this undertaking, we’ll advance understanding of the legacy impacts of enterprise occasions and drive sustainable progress, not only for Christchurch however for the entire of New Zealand,” he says.