The submit Selection accommodations EMEA unveils first resort to utterly refresh model at Consolation Lodge Prague Metropolis East appeared first on TD (Journey Each day Media) Journey Each day Media.
Selection Accommodations EMEA, a 100% franchise-focused resort firm, has unveiled the primary property in its portfolio to endure a significant transformation as a part of the group’s regional model refresh.
Situated close to the town heart of Prague, the refreshed Consolation Lodge Prague Metropolis East, boasting a pop artwork theme, is aligned with the brand new Consolation Selection model expertise. It stands out by offering value-driven friends, providing pleasant, heat and full of life service with complete effectivity on the worth friends need, within the location they need.
With franchisees having important flexibility of their design decisions, the newly refreshed Consolation Lodge Prague Metropolis East aligns with a brand new design philosophy for Consolation that focuses on the vitality of colour. Pop-art ornament emphasizes the general impression all through the resort, which is seen within the bedrooms, corridors and customary areas, colorfully enhancing its mild, brilliant and ethereal areas.
The resort can be the primary within the EMEA area to introduce the model’s signature Consolation Hub – a brand new multipurpose area that friends first expertise upon arrival. It is the place they verify out and in and go for something from a morning espresso to a night drink, with a quiet area to work to a lounge to socialize.
As well as, guests to the Consolation Lodge Prague Metropolis East are actually warmly welcomed by the resort’s Roaming Consolation Crew devoted to making sure an unforgettable and customized keep. Over the subsequent yr, Consolation accommodations in EMEA are anticipated to unveil their new identities, developed with the help of Selection Accommodations. They’re inspired to exhibit and embrace native, cultural influences as native inspiration is a part of the Consolation model identification by way of We Love Native! Program.
As a part of the marketing campaign We love domestics! With this system, 4 beehives had been positioned on the roof terrace of the Consolation Lodge Prague Metropolis East, which resulted in an considerable harvest of fifty kilograms of honey. The harvested golden nectar decorates the friends’ breakfast tables, and likewise serves as a particular signal of gratitude to enterprise companions.
Plans so as to add further beehives subsequent yr help the resort’s contribution to sustainable improvement and the promotion of biodiversity, which is an integral a part of the resort’s “We love native” idea. Commenting on the revealing of the brand new Consolation Lodge Prague Metropolis East, Selection Accommodations EMEA Advertising, Model and Loyalty Director Nick Bosworth stated: “Final yr we launched into an formidable journey to resume your entire Selection Accommodations EMEA portfolio of manufacturers, with the goal of offering our valued recipients brings readability and definition to franchises and their friends.
“Right this moment, the brand new model ethos of our Consolation Accommodations involves life for the primary time, marking an vital milestone in our dedication to serving to franchisees enhance the worth of their properties and ship distinctive visitor experiences. “We’re grateful to the group at CPI Accommodations and the resort itself for the numerous work they’ve undertaken over the previous yr to realize this vital milestone and we all know friends will love the refreshed resort.
“As we rejoice the launch of the brand new Consolation Lodge Prague Metropolis East, a whole lot of our properties throughout the area are additionally working laborious to create their very own model tales and options with our help. For a lot of, design ideas are effectively underway and as our franchisees have flexibility inside the field with their design decisions, we’re excited to see the launch of Consolation Accommodations throughout EMEA.
“Similar to Consolation Prague Metropolis East, they’re able to unveil a elegant model expertise that not solely stands the check of time, but in addition meets the evolving wants of vacationers.”
Commenting on the revealing of the newly refreshed Consolation Lodge Prague Metropolis East, CEO of CPI Accommodations, Jan Kratina, stated: “We’re delighted to current the colourful transformation of Consolation Lodge Prague Metropolis East, consistent with the thrilling new Consolation Selection model expertise.
“Our dedication to offering our valued friends with greater than a cushty keep is mirrored in each element of this resort. From the pop artwork theme that colours our areas to the revolutionary Consolation Hub and devoted Roaming Consolation Crew, we’re devoted to making sure an unforgettable and customized keep for our friends.
“This marks a big milestone in our journey to redefine hospitality and we’re excited to proceed to embrace and showcase native influences by way of our participation in We Love Native! program in our accommodations.”Simply accessible from Prague Airport, the resort is effectively related to your entire metropolis by tram and metro, and with its spacious visitor rooms and fashionable amenities, it’s the good base for exploring the area.
The Consolation model refresh is a response to impartial shopper analysis performed in Nice Britain, France and Germany. The findings revealed that Consolation prospects are on the lookout for real hospitality and private service. They’re on the lookout for a resort with a contemporary design that gives a heat, full of life and pleasant place to stick with relaxed areas that present vitality for socializing, stress-free, sleeping and dealing. whereas additionally embracing and supporting native origins.
The Selection Accommodations EMEA portfolio now contains Consolation, Clarion, High quality, Sleep Inn and Ascend Lodge Assortment – with a various portfolio of properties throughout the UK, Eire, France, Germany, Austria, Italy, Spain, Czech Republic, Slovakia, Saudi Arabia, Turkey and the Nordics.
The submit Selection accommodations EMEA unveils first resort to utterly refresh model at Consolation Lodge Prague Metropolis East appeared first on Journey Each day Media.