The publish Ardross Citadel turns into Scotland’s most Googled fortress amid second season of BBC’s Traitor appeared first on TD (Journey Every day Media) Model TD.
An evaluation of Google knowledge reveals that “Ardross Citadel” has change into extra looked for than Scotland’s hottest castles, following the return of the hit BBC actuality present, The Traitors, filmed close to Inverness. Journey info web site Locations To Journey revealed that searches for Ardross Citadel beat Edinburgh, Balmoral, Stirling and Edinburgh Citadel on the identical day Season 2 Episode 1 aired on January 3, 2024.
Searches for the fortress, close to Inverness within the Highlands, are up 4,500% in comparison with the typical over the previous 5 years. Evaluation revealed that searches for ‘Flights to Scotland’ reached pre-pandemic ranges for the primary time within the first week of January when the present returned to our screens.
“You would possibly assume it is a coincidence – that demand returns to pure ranges over time. However Google’s knowledge clearly exhibits a spike in searches on the similar time Traitors returned to our screens. This additionally occurred final yr when the primary season was broadcast,” commented the spokesperson.
The US model, additionally filmed at Ardross Citadel, aired in January 2023, coinciding with the primary spike in flight searches.
A spokesperson for Locations To Journey mentioned: “Searches for flights to Scotland have risen to pre-pandemic ranges, partly as a result of Traitors inspiring viewers to make journey plans because the sequence returns to Ardross Citadel within the Highlands.
TV tourism is changing into increasingly frequent, and viewers wish to go to the filming places of their favourite sequence. It is efficient as a result of the places are rigorously chosen for the present, however indirectly marketed, so customers do not feel like they’re being offered to.
It appears to be pushed by the need to immerse themselves within the location of the sequence, or just that this system impressed folks to journey someplace they’d by no means thought-about”.
The publish Ardross Citadel turns into Scotland’s most Googled fortress amid second season of BBC’s The Traitors appeared first on Model TD.