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After a profitable pilot in France, Accor launched a world partnership with Captain Trigger, a mission-driven firm that helps organizations with a social or environmental objective. Everywhere in the world, members of ALL – Accor’s loyalty program – can now simply use their reward factors to assist causes near their coronary heart. After donating, their factors are cashed in and paid out to organizations concerned in two areas that Accor helps day by day – nature and society. Members will even be capable to assist victims of humanitarian disasters. For a few years, the Group has been strongly dedicated to offering assist to its native communities.
The worldwide launch in December 2023, with the discharge of the worldwide platform all-captaincause.com – out there in French and English – underlines Accor’s ambition to have a significant constructive influence. Tasks will probably be expanded throughout areas throughout 2024, and languages will probably be added to enhance accessibility. Thus far, greater than 3 million factors have already been spent to assist 9 organizations, and consumer suggestions is unanimous – these donations have a tangible influence. Initiatives embrace donations to numerous initiatives, similar to entry to wash consuming water in Cambodian villages, decreasing using plastic and defending biodiversity. By way of its loyalty program, Accor ensures that 100% of member donations go to the recipient organizations and that Accor doesn’t obtain any fee or tax exemption, guaranteeing that each euro donated immediately and totally contributes to supporting the chosen causes.
The creation of all-captaincause.com helps strengthen prospects’ relationship with ALL and Accor, meet members’ expectations for spending their factors and act as a concrete embodiment of Accor’s dedication and imaginative and prescient. The proposed organizations have been chosen based mostly on varied standards, together with their short-term and long-term efficiency. Extra than simply the opportunity of deciding on the specified initiatives, members will be capable to monitor the progress and realization of the initiatives.
Brune Poirson, Chief Sustainability Officer of Accor, commented: “With Captain Trigger, we share the assumption that corporations have an necessary function to play in offering options to environmental and social challenges. This initiative represents a robust lever to have interaction our prospects, giving them a tangible function in serving to to attain our sustainable transformation, whereas providing them the chance to make a sensible contribution at their very own degree. And the twenty firstSt century, the corporate have to be constructed on joint work and contribution to reaching a constructive influence.”
Alix Boulnois, Digital Director at Accor, he added: “our prospects aspire to a extra sustainable future. It’s our duty to design options that meet these altering wants. By providing ALL of our members the chance to redeem their factors for causes they care about by our digital platforms, we’re redefining how digital could be a constructive pressure for change.”
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