The put up Marketing campaign encourages guests to ‘Do Durham In a different way’ appeared first on TD (Journey Each day Media) Model TD.
Durham’s distinctive and numerous experiences, world-class points of interest and eclectic lodging are the inspiration behind a brand new marketing campaign aimed toward boosting the county’s customer financial system.
Do Durham In a different way is Go to County Durham’s newest nationwide vacation spot advertising and marketing marketing campaign and encourages guests to take a contemporary take a look at what’s on provide, discover extra and check out new actions.
Go to County Durham – Durham County Council’s tourism service – has teamed up with customer financial system companions in a marketing campaign to assist showcase the range that exists within the county. These embrace Locomotion, Raby Estates, The Auckland Venture and Beamish, The Dwelling Museum of the North.
From biking and stargazing to fascinating museums and improbable food and drinks, there are countless prospects for an incredible vacation in Durham. And Do Durham In a different way will share this message with thousands and thousands of potential guests via focused advertising and marketing actions, together with editorials with nationwide media, influencer commissions and digital promoting.
It comes after analysis reveals Go to County Durham’s earlier nationwide vacation spot advertising and marketing marketing campaign, Memorable Moments, generated thousands and thousands of kilos in customer spend and reached greater than 2.25 million individuals. The marketing campaign additionally follows the publication of nationwide trade analysis, which confirmed that tourism will contribute greater than £1 billion to Durham’s financial system for the primary time in 2022.
Do Durham In a different way will encourage individuals to spend longer within the county and discover the broader space. It’ll run from autumn 2023 to spring 2024, serving to to increase the vacationer season by attracting guests past the height summer time interval.
Duncan Peake, interim chairman of Go to County Durham and chief govt of Raby Estates, stated: “Following the success of Memorable Moments and the current customer financial system figures, we wish to maintain the momentum going and entice much more individuals to the county.
“By teaming up with companions throughout the sector for the Do Durham In a different way marketing campaign, Go to County Durham can present further excessive profile advertising and marketing exercise that shines a light-weight on how a lot there’s to do in Durham. Whether or not it is an invigorating stroll alongside the Durham Heritage Coast adopted by afternoon tea at a luxurious lodge; or admiring treasures in a museum or gallery adopted by an evening beneath the celebrities in a comfortable glamping cabin. Add award-winning points of interest, heritage websites and improbable locations to eat and drink to the itinerary and you actually are spoiled for alternative.”
Cllr Elizabeth Scott, County Durham’s Cupboard Member for Financial system and Partnerships, stated: “Encouraging guests to remain longer is essential to supporting tourism companies and attaining sustainable financial progress. Overnighters spend a mean of 89 p.c greater than day guests per journey. In truth, they’re accountable for virtually half of the £1bn raised in 2022, regardless of solely making up 9 per cent of all guests.
“Do Durham In a different way will assist our efforts to extend in a single day stays by offering loads of keep inspiration to go well with all ages, tastes and budgets. And by selling Durham as an inclusive year-round vacation spot, it should additionally assist prolong the customer season, offering an additional incentive for companies.”
Additional Do Durham In a different way companions embrace: Durham Cathedral; Ushaw: historic home, chapels and gardens; Bowes Museum; Seaham Corridor Resort; Headlam Corridor Resort; Rose and Crown at Romaldkirk; Resort Indigo and Radisson Blu Durham.
As a part of the marketing campaign, Go to County Durham has created a devoted part on its shopper web site filled with inspirational content material to assist individuals plan their journey to the county.
The put up Marketing campaign encourages guests to ‘Do Durham Completely different’ appeared first on Model TD.