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Saudia, the nationwide airline of Saudi Arabia, unveiled its new model id and livery within the presence of Their Royal Highnesses, Excellencies and leaders from the general public and industrial sectors, in addition to distinguished media reporters and aviation specialists, throughout a landmark occasion in Jeddah. This new model is a component of a bigger strategic digital transformation technique to strengthen the airline’s assist for the Kingdom’s Imaginative and prescient 2030, which goals to convey the world to Saudi Arabia.
The rebrand ushers in a brand new period for Saudia, offering revolutionary customer support ideas with a robust give attention to expertise and enhancing the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide id by reshaping all services and products to attraction to all 5 senses. Throughout their journey, friends can anticipate a real Saudi expertise that showcases the perfect and wealthy tradition of Saudi Arabia. It’s characterised by a particular odor, sound character and regionally impressed delicacies of gifted Saudi artisans.
This new id displays the welcoming spirit of Saudi Arabia, offering friends with a deep consciousness of the nation’s kindness and hospitality, whereas encouraging residents and vacationers to raised perceive Saudi tradition. The rebranding additionally contains new uniforms for cabin crew and floor workers.
The brand new model shade design, consisting of inexperienced, blue and sand, demonstrates Saudia’s goal to develop its fleet and locations, connecting the world with Saudi Arabia, whereas emphasizing the Kingdom’s authenticity and deep-rooted values.
In parallel with the rebranding, Saudia has undergone an enormous digital transformation, considerably enhancing the digital expertise of shoppers. Saudia is the primary worldwide airline to make use of generative synthetic intelligence (AI) as a digital assistant, named “SAUDIA”, which is among the first of its variety within the area. Saudia will permit guests to finish a full transaction utilizing this quick technique by the tip of the yr.
The bold, long-planned digital transformation not solely improves the client expertise, but in addition allows easier operations and processes, all whereas guaranteeing the best requirements of private knowledge safety for friends via strong partnerships with world-leading corporations.
“We’re in a brand new period and a really thrilling time for Saudia,” mentioned His Excellency Eng. Ibrahim Al-Omar, Common Supervisor of Saudia Group. Our airline has grown from a single Douglas DC-3 plane in 1945 to a contemporary fleet of 140 plane protecting over 100 locations, making us one of many largest airways within the area.
The Saudia title and emblem are inextricably linked to the historical past and improvement of the Kingdom’s aviation, and our folks have a robust emotional attachment to the model. This wealthy previous is included into our new model and facets that replicate our visionary method, prepared to beat the world.”
Saudia is launching a completely built-in digital program and redesigning its model, but in addition efficiently and quickly advancing Saudi Arabia’s Imaginative and prescient 2030, collaborating with all business gamers to fulfill the targets of the Nationwide Aviation Technique.
Consistent with Saudi enlargement plans to convey round 330 million vacationers to the Kingdom by 2030, the technique goals to rework Saudi Arabia right into a world-leading business by enhancing buyer expertise, growing safety and dealing in direction of a extra sustainable future.
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