Vivenne, the symbolic mascot for Louis Vuitton, takes over the primacy Atlantis The Royal in a by no means earlier than seen avatar.
Celebrating its elegant first anniversary, Atlantis The Royal collaborated with Louis Vuitton (LV) by unveiling LV’s iconic mascot Vivienne on the resort. The playful mascot traveled from the style capital of Paris for a enjoyable getaway to Atlantis, Dubai.
Vivienne’s six totally different bigger statues positioned round Atlantis The Royal depict their very own character and story. Jetsetter Vivienne wears Pharrell Williams x Louis Vuitton sun shades, whereas Curler Vivienne carries a Louis Vuitton digicam whereas indulging in images, whereas laid-back Sailor Vivienne spends a day within the solar close to the resort’s fireplace and fountain carrying a hat from a luxurious style home.
Making the resort a delight to take pleasure in, these edgy collectible figurines—specifically crafted in Dubai utilizing a mixture of conventional and trendy crafting methods—open portals to inform distinctive tales to company via augmented actuality (AR). Visitors can discover the world of Vivienne through a digital map that may reveal the situation of the Vivienne sculptures throughout Atlantis Royal. When one of many mascots is discovered on the map, an animated mark will seem.
Along with six three-meter-high sculptures, two 10-meter-high inflatable Viviennes are positioned on the entrance to the ultra-luxury resort and atop the Estiatorio Milos otrying on the Skyblaze fountains.
Including to the magnificence of the resort first birthday celebrations, Louis Vuitton and Atlantis The Royal are additionally providing company a restricted assortment of 18 baggage stickers. Visitors will obtain one collector’s sticker for every evening till 31 Might 2024. This collaboration follows the opening of the primary Louis Vuitton resort retailer within the Center East at Atlantis The Royal in November 2023.
Commenting on the cooperation, Timothy Kelly, president of Atlantis, says: “A yr in the past we purchased Beyoncé to assist introduce Atlantis The Royal to the world, so for our first birthday we wished to maneuver away from the expectations of simply one other occasion and go for one thing somewhat shocking. Working intently with the Louis Vuitton crew, we’ve got as soon as once more been capable of harness the intersection between style, artwork and journey, to create one other iconic Atlantis expertise, however this time we invite the world to return and have fun with us”.
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