Ambassador Cruise Line has teamed up with Best Hits Radio to launch the ‘Best Hits Radio Escape’; a particular one-off themed cruise that can transport followers of probably the most listened-to industrial radio station throughout Europe with a few of their favourite presenters.
Atmosphere’s five-day voyage will depart from London Tilbury on the twenty seventhth October, in direction of Hamburg alongside the river Elbe to Amsterdam and again on the firstSt November. With all of the amenities and actions out there on the premium worth, no-fly cruise ships, similar to quizzes, crafts, cabarets and West Finish-style exhibits, followers will be capable to play the legendary PopMaster with Ken Bruce, dance the night time away to DJ units by Martin Kemp, Jenny Powell and Kate Thornton and collaborating in query and reply classes with Best Hits radio hosts.
Tickets for the cruise go on sale from Tuesday the twentiethth February, however fortunate listeners can even win their spot on board by listening to the station and getting into a web based drawing. The marketing campaign, brokered by Accord Advertising, contains on-air tracks, highlight advertisements, social media posts and on-line contests, and shall be seen for eight months main as much as the journey this fall.
To spice up the marketing campaign, Ambassador can even publish an article of their on-board journal and video clips for Best Hits Radio will seem on the screens of their ships around the globe. The cruise can even carry a video crew that can movie your entire expertise, leading to video content material that shall be posted on-line and on social media following the voyage.
Simon Kilby, MD, Bauer Media Promoting, mentioned: “This Best Hits Radio Escape cruise is likely one of the greatest and most bold partnerships we now have entered into in recent times. The station is on a meteoric rise, and as we see an increasing number of listeners coming to the station and desirous to get entangled with the model, this collaboration with Ambassador Cruise Line felt like a pure development and an ideal partnership. This brings collectively the sturdy connections our presenters have with their loyal listeners and our rising portfolio of economic occasions and combines that with a model and exercise we all know our listeners love.”
Gordon Nardini, CMO, Ambassador Cruise Line, added: “Best Hits Radio is a enjoyable, participating and completely pleasurable platform and we’re delighted to be working with them by this partnership. As two profitable manufacturers, every bringing a novel taste to our sectors, that is greater than only a collaboration; it is an ideal mix of music and journey that guarantees a rare expertise for listeners and company. Ambassador shares the identical values and an identical viewers demographic as Best Hits Radio, and this ground-breaking enterprise gives us an exquisite alternative to introduce each skilled and new cruise prospects to our premium worth cruise model. We’re thrilled to be working collectively on one thing that has by no means been accomplished earlier than, with implausible broadcasting expertise becoming a member of company on board Best Hits Radio Escape cruises to additional improve the warmest welcome at sea that Ambassador has turn into identified for.”