The publish ICONSIAM’s Grand Chinese language New Yr Celebration Guarantees Unprecedented Spectacle appeared first on TD (Journey Each day Media) Model TD.
Launching an unique marketing campaign to harness the facility of the auspicious Yr of the Dragon to drive 8-10% development in financial exercise inside the mall.
ICONSIAM, a worldwide landmark alongside the Chao Phraya River, in collaboration with the Ministry of Tradition, the Division of Cultural Promotion, the Thai Chamber of Commerce and the Board of Commerce of Thailand, in addition to personal companions together with KASIKORNBANK Public Firm Restricted, Hatakabb ( Sim Tien Hor) Firm Restricted, reference Sathorn- Wongwianyai and Tao Kae Noi, is devoted to the preservation and promotion of Thai-Chinese language cultural traditions, ushering within the new yr with a grand Chinese language New Yr celebration, “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024,” from February 7 to 11, 2024. The spotlight of this yr includes searching for blessings by collaborating in ceremonies led by Hong Kong’s Pak Tai Temple, held at ICONSIAM, a spot generally known as the middle of abundance and auspicious blessings. Moreover, witness the “Fan-bladed wheel of fortune dragon present” for the primary time in Thailand and benefit from the conventional dragon-headed lion dance, together with the extraordinary efficiency of the Hunan acrobatic troupe, the Sichuan costume and face present, and the Chinese language opera Present. This celebration not solely cements ICONSIAM’s place as a prime international vacation spot, but in addition presents a novel alternative for locals and worldwide guests to immerse themselves within the cultural extravaganza alongside the banks of the Chao Phraya River.
Concerning ICONSIAM’s worldwide recognition as a worldwide landmark following the profitable New Yr countdown celebration, Supoj Chaiwatsirikul, Managing Director of ICONSIAM Firm Restricted, said that the corporate is transferring ahead to additional cement its standing as a worldwide landmark by collaborating with private and non-private companions to prepare an extravagant Chinese language New Yr celebration. New Yr underneath the idea “Mix the facility of the Nice Dragon to rejoice an auspicious yr. With a complete funding of 100 million baht (US$2.8 million), the celebration goals to supply an distinctive expertise for guests throughout February. The festivities are divided into two phases, beginning with the Hong Kong journey marketing campaign “The Nice Dragon Journey 2024”, which runs from in the present day till February 18, 2024. The second part contains actions for prosperity rituals, discount purchasing and exquisite Thai cultural performances – Chinese language traditions , happening from 7 to 11 February 2024. The goal is to supply a holistic and inexpensive expertise for Thai and worldwide vacationers.
As well as, Supoj revealed: “Knowledge from the Ministry of Tourism and Sports activities reported 1,300,363 vacationers traveled to Thailand within the first half of January 2024 from January 1 to 14, with a complete expenditure of over 63,205 million baht (1, 8 billion USD). Chinese language vacationers are ranked highest, adopted by guests from Malaysia, South Korea, Russia and India. This means a optimistic pattern in tourism restoration and financial growth, particularly through the Chinese language New Yr celebration, which is taken into account a major and auspicious occasion for Thai-Chinese language descendants.”
“The 2024 Chinese language New Yr celebration is anticipated to convey important spending, exceeding 34,000 million baht (971 million {dollars})contributing an 8-10% improve in retail spending inside the mall in comparison with the identical interval final yr. Mr. Supoj expressed his perception that ICONSIAM’s various campaigns will elevate Thailand’s Chinese language New Yr celebration to a worldwide competition, attracting greater than 3.5 million guests and additional boosting retail spending inside ICONSIAM.
Do not miss the chance to be part of this extraordinary celebration through the “ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024”. from 7 to 11 February 2024, at ICONSIAM, Charoen Nakhon Street.
The publish ICONSIAM’s Grand Chinese language New Yr Celebration Guarantees Unprecedented Spectacle appeared first on Model TD.