The publish DFS Makes Historical past as Douyin Life Service’s First Cross-Border Retail Companion, Revolutionizing Chinese language Consumers’ Worldwide Luxurious Journey Retail Expertise appeared first on TD (Journey Day by day Media) Model TD.
Inaugural DFS x Douyin livestream magnificence occasion introduces phygital purchasing mannequin to Chinese language magnificence seekers at DFS shops in Hong Kong
- DFS and Douyin Life Service have fashioned an unprecedented partnership to revolutionize Chinese language customers’ luxurious journey retail expertise with a bodily buy mannequin. The thrilling livestream occasion was organized to advertise a variety of magnificence merchandise for Douyin customers From November 23 to 26, 2023. Customers might immediately buy money coupons at a gorgeous worth and buy desired gadgets at any of the 4 DFS shops within the Hong Kong throughout their subsequent journey. One other reside broadcast is scheduled February 2 to three, 2024.
- Interacting with the livestreaming hosts, customers benefited from a mixture of curation, product particulars and preferential pricing at DFS shops in Hong Kong. By integrating the advantages of on-line and offline purchasing, DFS demonstrates its dedication to making a personalized purchasing expertise and personalised customer support.
- The partnership creates incentives for brand spanking new prospects, drawing from Douyin’s enormous person base who devour short-form cellular video and now have entry to revolutionary purchasing choices with DFS. On the identical time, thrilling reside content material and enticing money coupons drove purchases from members of DFS’s award-winning loyalty program – DFS CIRCLE on the platform.
HONG KONG, February 2, 2024 /PRNewswire/ — DFS Group, the world’s main luxurious journey retailer, is making historical past by changing into the primary cross-border retail accomplice of Douyin Life Service, the most well-liked brief video platform in mainland China, revolutionizing the worldwide luxurious journey retail purchasing expertise of Chinese language vacationers. From From November 23 to 26, 2023, the 2 events organized a livestream occasion for 4 days to introduce greater than 80 magnificence merchandise – together with skincare merchandise, cosmetics and perfumes – to Douyin customers. Viewers of the reside broadcast had been in a position to immediately buy handy HKD-based coupons with RMB, permitting prospects to immediately redeem coupons in any respect 4 DFS shops in Hong Kong.
As Douyin Life Service’s first reside collaboration with retailers primarily based in Hong Kong, DFS and Douyin Life Service have created a brand new purchasing expertise for as many as 600 million Douyin customers. By interacting with the livestreaming hosts, prospects might simply see premium merchandise tailor-made to their wants, familiarize themselves with chosen DFS magnificence merchandise after which buy the specified gadgets at discounted costs in DFS shops in Hong Kong. As a result of overwhelming response, DFS and Douyin Life Service set their sights on a second joint magnificence product reside occasion at February 2 to three, 2024the place skilled hosts will carry legendary merchandise from the skincare and perfume classes to the Douyin platform.
Attracting new high-spending cross-border shoppers, 30% of direct income is generated by new prospects
The cooperation between the 2 events encourages the acquisition of DFS CIRCLE members whereas additionally attracting new prospects with excessive buying energy to DFS. Statistics present that 30% of the direct income generated within the first livestream occasion got here from new prospects, and gross sales per go to for purchasers attracted by the livestream occasion had been 88% increased than gross sales from new prospects in offline shops. The partnership has successfully enabled DFS to succeed in prospects who’re extra inclined to spend on magnificence, whereas rising the visibility and market shares of the DFS model in mainland China. The partnership additionally showcased the revolutionary methods during which Douyin Life Service and its companions Hong Kong can attain prospects with related purchasing experiences to generate e-commerce income and deepen the person expertise on the platform. As a part of the strategic alliance, DFS turned the primary retailer in Hong Kong permitting customers to redeem their coupons for money by displaying its QR code on the Douyin app when paying for his or her purchases. A seamless cost system saves prospects the trouble of downloading extra apps or the necessity to print money coupons, making a extra handy and satisfying purchasing expertise at DFS shops in Hong Kong.
Lengthy Chiugovt vp of worldwide advertising and digital ventures at DFS Group, mentioned: “DFS has all the time remained true to its philosophy of innovation and has lengthy been dedicated to leveraging applied sciences to repeatedly enhance the purchasing expertise for our prospects. On the identical time, innovation helps us create worth for our model companions. We’re happy to have established an unprecedented cross-border retail partnership with Douyin Life Service and are overwhelmed by the enthusiastic response from Douyin customers. The partnership has attracted new prospects in mainland China, a key buyer group for us, and generated extra e-commerce income for each DFS and Douyin Life Service, setting a profitable precedent for extra numerous cooperation sooner or later.”
Do not miss the second DFS X Douyin Life Service magnificence occasion livestream, with new hosts and extra enticing gives on the best way
For the upcoming livestream occasion, prospects can redeem coupons for money at DFS Hong Kong retailer inside 3 days of buy. Douyin customers can comply with the “DFS International Journey Buying” account and take part within the real-time magnificence livestream occasion. DFS and Douyin Life Service plan to additional develop their cooperation to DFS shops in Macauin order that Douyin customers who watch livestreaming content material purchase money coupons which can be legitimate at Macau DFS shops, increasing the places and vary of choices in your purchasing journey.
DFS: Your private information by way of the world of luxurious
DFS Group is the world’s main retailer of luxurious journey merchandise. Based in Hong Kong 1960, DFS Group continues to pioneer international luxurious journey retail, providing its prospects a fastidiously curated collection of distinctive merchandise from over 750 of probably the most fascinating manufacturers. The community consists of greater than 44 shops situated in 15 main world airports and 21 metropolis facilities on 4 continents, in addition to branches and resorts. The group is privately owned and majority owned by the world’s largest luxurious conglomerate, Moët Hennessy Louis Vuitton (LVMH), together with DFS co-founder and shareholder Robert Miller. DFS Group employs greater than 6,000 folks targeted on creating inspiring multi-channel retail experiences for its prospects and is headquartered in Hong Kong with workplaces in Australia, Mainland China, France, Indonesia, ItalyJapan, Macau SAR, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam. For extra info, go to: www.dfs.com
OT Gallery of DFS
T Galleria by DFS is the last word evolution of the unique journey retail idea launched by DFS Group. The primary retailer within the metropolis middle was opened in 1968 Hong Kongwhich was quickly adopted Honolulu and finally expanded to 21 places worldwide. Immediately, T Galleria by DFS is current in United States of Americain addition to over Asia, Europe, Oceania and South Pacific areas. Related to the idea of journey utilizing T for the Traveler, the model represents what prospects anticipate: an expertly curated assortment of most well-liked international luxurious manufacturers, distinctive retail environments, extremely personalised companies and distinctive experiences tailor-made to their particular traveler wants. T Galleria by DFS permits vacationers to attain their particular person fashion, one journey at a time.
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SOURCE DFS Group
The publish DFS Makes Historical past as Douyin Life Service’s First Cross-Border Retail Companion, Revolutionizing Chinese language Prospects’ Worldwide Luxurious Retail Buying Expertise appeared first on Model TD.