The publish ALULU ROYAL COMMISSION LAUNCHES ‘I CARE’ CAMPAIGN TO CELEBRATE, PROTECT AND PROMOTE NORTHWEST ARABIA’S RICH CULTURAL HERITAGE, DIVERSITY AND HISTORY appeared first on TD (Journey Each day Media) Model TD.
EASY, Saudi Arabia, February 1, 2024 /PRNewswire/ — The Royal Fee for AlUla (RCU), the custodian of the tradition of Northwest Arabia, has launched a brand new, inclusive heritage conservation marketing campaign that goals to deepen and enrich the general public’s data, consciousness and need to guard and elevate the traditional AlUla of historical past.
The I care marketing campaign, which launches on 1 February, shines an area, nationwide and international highlight on the significance of RCU’s various and ongoing heritage tasks at AlUla because the district continues to grow to be the world’s largest dwelling museum.
I care will promote the necessity to protect AlUla’s various panorama of cultural belongings, together with pure and man-made monuments, as a way of stimulating financial growth, fostering neighborhood engagement, and increasing folks’s data and appreciation of their AlUla’s storied previous—goals that align with these of Saudi Arabia Imaginative and prescient 2030 As the long-lasting first part of the marketing campaign, RCU partnered with acclaimed American artist David Pope to create a novel, landmark work throughout the very panorama of AlUla. The paintings, which takes the type of two protecting fingers, was constructed across the legendary tomb of Lihyan, son of Cuz, in Hegra, which is designated as of Saudi Arabia the primary UNESCO World Heritage Website in 2008. A formidable and ephemeral piece of creativity constructed utilizing solely pure components, together with yellow earth from Europe and crimson earth from Center East, is one in every of Pop’s greatest up to now. Designed to disintegrate in a matter of weeks, Popa’s paintings underscores the pressing want for collective motion to protect cultural heritage websites in AlUla, Saudi Arabiaand extra extensively on the planet.
dr Abdulrahman Alsuhaibanigovt director of archaeology, conservation and collections on the RCU, stated: “The roots of Saudi tradition and custom may be traced again 1000’s of years, influenced by completely different civilizations such because the Nabateans, the Minaeans and the Lihians. I care The marketing campaign is a vital and inclusive step in direction of rising the AlUla neighborhood’s consciousness and respect for the unimaginable historical past that exists on their doorstep. “The Kingdom has made nice strides in preserving and creating its cultural heritage and wealthy assortment of belongings, together with AlUla with its 200,000 years of human historical past. As custodians of this distinctive crossroads of civilizations, the RCU is concentrated on elevating folks’s consciousness of the necessity to interact in conservation efforts via a brand new one I care marketing campaign. This may assist deepen RCU’s reference to our neighborhood as we work in direction of a standard, shared and inclusive function – to guard and have a good time our heritage for generations to return to get pleasure from.”
American artist David Pope He stated: “Engaged on this undertaking has been an incredible privilege. I Care isn’t just a marketing campaign; it’s a celebration of AlUla’s and Royal heritage and custom. AlUla’s heritage is a treasure for the entire world, and I’ve been enriched by the enlightening conversations I’ve had with native storytellers, the Rawis, To the Heritage Rangers and younger ambassadors who’re being skilled within the Hammayah program to take up the custodianship of this priceless heritage.” Key viewers of I care marketing campaign is AlUla’s youthful era. RCU will present faculties with complete instruments to teach and empower younger folks and their academics via a collection of fastidiously designed workshops that target the significance of heritage safety and the way landmarks hook up with neighborhood tales, life and traditions. RCU can even host college visits and neighborhood actions at AlUla’s various assortment of historic websites, akin to Hegra. The neighborhood, younger and previous, has an energetic and key function in serving to to protect AlUla’s cultural panorama, with I care marketing campaign that seeks to fill any data gaps and promote future discoveries amongst residents, visiting vacationers and residents of Saudi Arabia. AlUla is now established as a brand new international vacation spot for tradition, historical past, archaeological discoveries and the sharing of historical data. AlUla is dwelling to the exceptional Nabataean metropolis and UNESCO World Heritage Website of Hegra; town of Dadan, which was the capital of the dominion of Dadanites and Lihjans; the Jabal Ikmah open-air library, whose historical inscriptions are actually included within the UNESCO Reminiscence of the World Register; and the Previous City of AlUla, named by UNWTO as among the finest vacationer villages. These websites and lots of others are a part of RCU’s energetic program of conservation, analysis and examine. For extra details about the Royal Fee on AlUla and its packages, go to www.rcu.gov.sa. You may entry the RCU press package right here.
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SOURCE Royal Fee on AlUla (RCU)
The publish ROYAL COMMISSION FOR ALULU LAUNCHES ‘I CARE’ CAMPAIGN TO CELEBRATE, PROTECT AND PROMOTE NORTHWEST ARABIA’S RICH CULTURAL HERITAGE, DIVERSITY AND HISTORY appeared first on Model TD.