The put up “Go See It All” with Go Metropolis Go to Hong Kong appeared first on TD (Journey Day by day Media) Model TD.
Attracting the Chinese language market with Go Metropolis sightseeing passes, Silvana Leung, Regional Industrial Director, Better China, APAC shares extra concerning the enterprise, the ‘wow’ issue of the Instagram put up, the varied native points of interest and naturally the brand new meals spots as an added advantage of utilizing the cross.
Model TD: Inform us about Go Metropolis sightseeing tickets. What’s one of the best factor about being a part of the world’s largest sightseeing cross deal?
Silvana Leung (SL): One of the best half about being a part of the world’s largest sightseeing ticket firm is that now we have a robust buyer base and B2B community in North America and Europe. Go Metropolis should be a brand new identify for Hong Kong or this area, however the Better China crew is aggressively growing our publicity to Mainland Chinese language clients. Go Metropolis’s merchandise are actually bought on main Chinese language platforms similar to WeChat mini program, Ctrip, Fliggy and Purple. Go Metropolis might help Hong Kong and Macau attraction companions drive incremental visits from Mainland China clients in addition to our long-haul clients.
Model TD: Spotlight the achievements of Go Metropolis’s advertising campaigns concentrating on key supply markets similar to China and South Korea, together with occasions similar to Golden Week and 11/11.
SL: Mainland China is likely one of the key supply markets we’re specializing in in 2023. By launching our WeChat mini program and dealing intently with key B2B companions similar to Ctrip and Fliggy, now we have achieved nice outcomes for key promotional campaigns concentrating on Chinese language customers.
Golden Week and Double 11 characterize two main gross sales initiatives aimed on the mainland Chinese language market. We now have seen a outstanding enhance in gross sales by way of our WeChat mini program and OTA companions, with a five-fold enhance in passes bought in the course of the 2022-2023 Golden Week gross sales and a three-fold enhance in passes bought in the course of the Double 11 marketing campaign in 2023 in comparison with 2022.
In the course of the Golden Week 2023 marketing campaign, our cross gross sales development on WeChat mini program elevated 4.6 occasions, accompanied by a 25% enhance in common basket dimension and a decrease refund charge in comparison with 2019. On 11/11 Singles Day equal Black On Friday, we additionally achieved the very best single-day ticket gross sales document on the WeChat mini program in mainland China.
Other than mainland China as a growing market, one other key marketplace for us final 12 months was South Korea. Sure points of interest, similar to sky100, have discovered that Go Metropolis brings them a brand new group of South Korean clients in comparison with pre-pandemic, when our buyer base was primarily long-haul guests. As we sit up for 2024, we’re decided to draw extra long-haul and short-haul guests to discover the 30 locations accessible by way of Go Metropolis.
Model TD: Going ahead, please share Go Metropolis’s 2024 plan to increase the vary of points of interest and actions accessible on the Hong Kong Gateway and all key occasions/festivals in 2024.
SL: In 2024, we are going to increase the supply on the Hong Kong Go by including extra native excursions and experiences, in addition to some points of interest and actions in Macau.
We will even be including some further experiences for Go Metropolis Hong Kong Go customers. From now till 25 February 2024, all Go Metropolis Hong Kong Go customers who’ve activated their passes will have the ability to get an unique 10% low cost on tickets to the AIA Carnival at Central Harbourfront!
Model TD: What are nonetheless the most well-liked vacationer points of interest in Hong Kong? How does using Go Metropolis playing cards make it simpler for patrons?
SL: Other than theme parks, we discover that Huge Bus Excursions are fashionable with our clients. Huge Bus’ Uncover Tour is certainly handy for our clients because it takes them to totally different neighborhoods to see various things. For instance, clients can merely get off the Huge Bus to take the Peak Tram and Aberdeen 1773 boat tour accessible on our cross. That is precisely how Go Metropolis makes it really easy and permits clients to “Go and See It All” in only one cross.
Model TD: What traits do you foresee within the cross enterprise in 2024? What new points of interest might be fashionable for everybody in 2024?
SL: Historically, passes embrace principally the primary points of interest within the vacation spot. I predict that in 2024 the merchandise accessible on our maps will turn out to be extra numerous as there might be extra distinctive native experiences in addition to foods and drinks choices.
With the ability to instagram will proceed to be a giant pattern. I believe West Kowloon is a superb place to get all of your instagram images! sky100 is my secret place to look at the sundown and the enduring Victoria Harbor skyline in Hong Kong! Inside a 5-minute stroll you can find the M+ museum. Its structure makes it an incredible place to take images, and so they additionally host some particular exhibitions. The neighborhood’s inexperienced areas are additionally an incredible place to spend a day by the shore. Remember that West Kowloon can be the place our high-speed rail station is situated. Clients can simply stroll after getting off the practice!
Final however not least, Hong Kong Disneyland is actually one other spotlight as World of Frozen simply opened late final 12 months. Frozen followers cannot miss the brand new points of interest!
Model TD: As Go Metropolis stays a know-how firm shaping the way forward for the multi-attraction cross trade, what new improvements in know-how has the corporate adopted in 2023? How will AI work for Go Metropolis in 2024?
FIG: In 2023, we improved our web site and functions with new modern options similar to:
1) Itinerary Planner – Customers now have the flexibility to effortlessly create their itineraries inside the app, simplifying the method of planning their sightseeing adventures.
2) Easy reservations – now we have launched a unified reservation portal that enables customers to simply ebook sure points of interest and excursions, with the added comfort of fixing or canceling reservations if plans change. For sure points of interest similar to Hong Kong Disneyland, Common Studios Singapore, our portal permits clients to buy e-tickets instantly from the portal on the day of go to, avoiding lengthy queues for entry.
3) WeChat Mini Program – We additionally launched our WeChat Mini Program in September 2023, built-in with WeChat Pay, to facilitate seamless discovery, buy and use of our cross for Chinese language customers with nice offers as they embark on post-pandemic journey.
Looking forward to 2024, we see important alternatives for additional enlargement. Because the impression of AI on shaping buyer experiences continues to develop, significantly amid a shift in preferences in direction of handy entry to express data, we’re actively exploring the mixing of AI to ship tailor-made suggestions that align with particular person preferences. Utilizing our huge repository of historic information and insights into shopping patterns, we intention to boost the general satisfaction of our clients.
The put up “Go See It All” with Go Metropolis Go to Hong Kong appeared first on Model TD.