The publish Singapore Tourism Board, Marina Bay Sands & UOB companion to revitalize Marina Bay district appeared first on TD (Journey Every day Media) Model TD.
The Singapore Tourism Board (STB), Marina Bay Sands and UOB have spearheaded a first-of-its-kind partnership to revitalize the Marina Bay space for locals and vacationers alike. The partnership is targeted on bringing a fascinating life-style and leisure program to the Bay, together with the launch of greater than 50 unique resort, attraction, retail and eating experiences, in partnership with greater than 19 stakeholders within the district.
This builds on the advertising and marketing efforts of all three events – together with STB’s Made in Singapore international model marketing campaign, Marina Bay Sands’ Bay Precinct technique and UOB’s technique to offer unique entry to one of the best journey, purchasing, eating and leisure occasions throughout ASEAN – shaping a compelling vacationer story for guests.
Together with participating programming, this partnership will embrace the Masterpieces, Made in Singapore advertising and marketing marketing campaign, leveraging STB’s international marketing campaign that highlights how abnormal turns into extraordinary by means of a wealthy tapestry of distinctive and surprising experiences which might be solely potential in Singapore. Marketing campaign communications will go to key supply markets akin to Indonesia, Japan, Korea, Malaysia, Thailand and Vietnam, and to post-arrival guests already in Singapore.
Kenneth Lim, Assistant Government Director, Group Advertising and marketing, Singapore Tourism Board, mentioned: “We’re delighted to companion with Marina Bay Sands and UOB to collaborate with wider companions within the Marina Bay district to boost the vibrancy of the Marina Bay district by providing a variety of distinctive experiences for guests to get pleasure from. This partnership goals to thrill and encourage our guests to discover extra of what Singapore has to supply.”
Irene Lin, Senior Vice President and Chief Advertising and marketing Officer (Resort Advertising and marketing), Marina Bay Sands, mentioned: “The Marina Bay space has the potential to be a canvas for premium life-style programming, with its number of resorts, sights, retail and eating positioned in within the instant neighborhood of our built-in resort. The partnership with STB and UOB allows us to additional develop our first-in-class Bay Precinct technique, which provides enterprise vacationers a richer and extra numerous leisure expertise.”
Jacquelyn Tan, UOB’s Group Head of Private Monetary Companies, mentioned: “UOB is honored to be a part of this ground-breaking partnership. Because the main issuer of shopper bank cards in ASEAN, we look ahead to providing our cardholders throughout the area an unforgettable expertise within the Marina Bay district. Be it eating, sights, retail or leisure, UOB is proud to current one of the best of Singapore by means of this partnership.”
Main world occasions and programming
The partnership kicks off in February with a spectacular drone mild present alongside the Gulf Coast to rejoice the Lunar New Yr. Titled “The Legend of the Dragon Gate”, the present will current the story of the legendary Dragon King, delivered to life utilizing 1,500 drones positioned on Singapore’s iconic skyline. Themes of household reunion and perseverance, in addition to symbols of happiness and well-being, will likely be highlighted within the present. Guests can usher within the Yr of the Dragon with a 10-minute drone efficiency, which takes place at 8pm on February 6, 10, 11, 16, 17 and 18. After the free present, they’ll additionally keep for “Spectra – A Mild & Water Present”, displaying at 8.30pm and 9.30pm on these dates.
After the vacation season, the three companions will even proceed joint advertising and marketing initiatives to advertise the Marina Bay district as a premier life-style vacation spot and leisure hub. Such initiatives will likely be aligned with upcoming alternatives within the first quarter of 2024, such because the extremely anticipated Taylor Swift | The Eras Tour in Singapore, of which Marina Bay Sands is the official presenting companion and UOB is the official financial institution and pre-sale companion, in addition to Rod Stewart’s “Reside in Live performance, One Final Time” tour held on the Sands Expo & Conference Centre.
Enticing resort, attraction, retail and restaurant promotions
To enrich the drone extravaganza and additional enrich the guests’ expertise across the Bay, the three companions have ready engaging promotions for UOB cardholders in Indonesia, Malaysia, Singapore, Thailand and Vietnam.
Cardholders can look ahead to resort packages with prime views of the drone mild present, akin to Marina Bay Sands, The Fullerton Bay Resort and Mandarin Oriental, Singapore amongst others. They will additionally get pleasure from particular provides at sights akin to Esplanade – Theaters on the Bay, Gardens by the Bay and Singapore Flyer. Along with the resorts and sights, there would be the privilege of eating on the eating places of the well-known chef Marina Bay Sands and the signature eating places CUT by Wolfgang Puck, KOMA Singapore, Maison Boulud by Daniel Boulud1 and Mott 32, in addition to Fairmont Singapore’s Asian Market Café and Raffles Singapore’s Lengthy Bar. You’ll find extra provides within the attachment.
The programming and promotions add to the depth and energy of the Bay Precinct technique, which Marina Bay Sands introduced final 12 months. Leveraging the collective help of companions throughout the Bay, the technique permits company occasion planners to customise occasions, throughout a bunch of resorts, sights, retail and hospitality choices.
The publish Singapore Tourism Board, Marina Bay Sands & UOB companion to revitalize Marina Bay district appeared first on Model TD.