The submit The town walks with “Inexperienced WALK Hong Kong 2024” appeared first on TD (Journey Every day Media) Model TD.
The “Inexperienced WALK Hong Kong 2024” marketing campaign organized by the World Inexperienced Group (“WGO”) is again, this yr with the total help of MTR Company. With the theme “Promote a Walkable Metropolis and Combat Local weather Change”, this yr’s occasion is honored to have Grace Chan, Miss Hong Kong 2013, because the Ambassador of Inexperienced WALK Hong Kong 2024, alongside MTR’s Inexperienced Ambassador, Inexperienced T Child , to arrange town competitors in orienteering.
This occasion goals to lift consciousness amongst Hong Kong residents about local weather change and encourage the usage of low-carbon transportation, selling an energy-efficient, low-carbon life-style with the help of our media accomplice Yahoo HK. Based on the newest survey on strolling habits performed by the World Inexperienced Group, the environmental consciousness of Hong Kong residents has been growing in recent times and they’re prepared to actively change their day by day habits. The report reveals that the variety of residents who stroll half-hour or extra each day has reached 10%. Though the variety of energetic walkers continues to be a minority, this means a rising consciousness amongst Hong Kong residents of their journey habits and desire for strolling as an environmentally pleasant mode of transport.
MTR Company is happy to help this yr’s version of Inexperienced WALK Hong Kong. We’re dedicated to offering low-carbon modes of public transport and constructing sustainable communities. Whereas offering a secure and dependable journey expertise, the Company additionally actively incorporates inexperienced components into its operations and leverages its stations and services to encourage a inexperienced life-style. On the event of the forty fifth Companyth anniversary this yr, Inexperienced T Child will lend its help in selling the occasion to indicate our dedication to strolling the inexperienced path along with the neighborhood.
Miss Grace Chan, Ambassador of Inexperienced WALK, mentioned: “I’m honored to be the Ambassador of Inexperienced WALK Hong Kong 2024. I take the MTR or stroll at any time when potential, hoping to cut back my carbon footprint and contribute to environmental safety . This marketing campaign could be very important as a result of it not solely raises consciousness amongst extra individuals in Hong Kong about local weather points, but additionally encourages the adoption of a low-carbon, inexperienced life-style.”
Inexperienced WALK Hong Kong metropolis orienteering competitors
The World Inexperienced Group is devoted to selling the event of inexperienced cities. Constructing on previous successes, the Inexperienced WALK Metropolis orienteering competitors might be held at Central Harbourfront in March this yr. The competitors is split into “Problem Race” and “Enjoyable Stroll”. Collaborating groups should plan their very own routes and full checkpoints alongside Central Harbor to Wan Chai inside a sure time restrict to compete for the championship. This yr’s participant package can also be engaging because it features a set of Inexperienced T Child premium packs consisting of a drawstring bag, water bottle, cooling towel and private bib. Members who efficiently full the orientation competitors obtain an digital certificates of passing the competitors. Functions for the Inexperienced WALK Hong Kong Metropolis orienteering competitors open on 24 January 2024 and can shut on 1 March 2024.
Outcomes of analysis on strolling habits
The unprecedented heavy rainfall that Hong Kong skilled final September raised public consciousness of local weather change. Saving vitality and decreasing carbon are the best methods to struggle local weather change. With the intention to achieve a deeper understanding of the strolling habits of Hong Kong residents and their views on local weather change, the WGO performed a survey final December involving 400 members by way of on-line and offline questionnaires. The outcomes present that the share of residents taking part in day by day walks lasting half-hour or extra has reached 10%, which represents a rise of two.2 share factors in comparison with 7.8% in 2022. Though there was an enchancment, the proportion can also be nonetheless comparatively low. In distinction, practically 30% of respondents reported strolling at the very least half-hour just one to 2 days per week, and roughly 8% reported not strolling half-hour on any day per week. These figures mirror the inadequate period of time Hong Kong residents spend strolling, indicating a disadvantageous scenario.
After the pandemic, 19.5% of respondents acknowledged that they elevated their strolling in comparison with earlier than. Nevertheless, 57% of respondents acknowledged that the ratio of strolling to the usage of transport providers stays unchanged. Greater than 51% of respondents resolve to make use of transportation providers because of time constraints or the need to avoid wasting time. Roughly 20% of respondents go for transportation throughout excessive climate situations resembling highly regarded or very chilly climate or rain. Nevertheless, it’s gratifying to notice that greater than 56.3% of respondents cited rail as their most regularly used technique of transportation. Railways have the bottom per capita carbon emissions amongst public transport providers, whereas railway vitality consumption accounts for under 3.4% of the entire vitality consumption of the transport sector in Hong Kong.
World warming is a collective duty that all of us share. Within the face of maximum climate situations, 92% of survey respondents help adopting a low-carbon life-style and are prepared to alter their day by day habits to mitigate local weather change. Round 72% of respondents mentioned they might improve their use of public transport, whereas roughly 40% would scale back their electrical energy consumption and 34% would scale back their paper consumption through the use of digital alternate options to cut back carbon emissions. Nevertheless, the survey additionally revealed that 5.5% of respondents had by no means heard of a low-carbon life-style and had been unfamiliar with the idea of carbon discount.
The CEO of the World Inexperienced Group, Dr. William Yu, famous: “After dealing with the COVID-19 pandemic and excessive climate situations world wide, there was a gradual improve in environmental consciousness. Persons are decreasing their use of single-use plastics and preferring to make use of public transport fairly than personal autos. Moreover, firms are extra optimistic about carbon discount, aiming to attain carbon neutrality by 2050 or earlier. Nevertheless, the highway to carbon discount stays lengthy and difficult. Defending the Earth and mitigating international warming require cross-sectoral and interdisciplinary cooperation of leaders within the political and enterprise sectors, scientists, environmental specialists and most people. We perceive that excessive climate situations leading to excessive temperatures can result in elevated use of air-con and reluctance to stroll, however this can solely create a vicious cycle. WGO goals to encourage residents to take just a few extra steps for the planet and domesticate low-carbon existence by Inexperienced WALK Hong Kong, thus realizing the imaginative and prescient of sustainable growth in Hong Kong.”
The submit The town walks with “Inexperienced WALK Hong Kong 2024” appeared first on Model TD.