The publish TAT Highlights Important Journey and Sustainable Tourism Path at ATF 2024 appeared first on TD (Journey Every day Media) Model TD.
The Tourism Authority of Thailand (TAT) is highlighting Thailand’s revitalized path in the direction of extra significant journey with a give attention to sustainable, high-value tourism on the ASEAN Tourism Discussion board (ATF) 2024, to be held from January 22 to 27 in Vientiane, Lao PDR.
Thapanee Kiatphaibool, Governor of TAT, mentioned: “TAT acknowledges ATF, now in its forty second 12 months, as a major annual platform for the promotion of ASEAN tourism. The occasion consists of a number of high-level elements, together with conferences of ASEAN tourism ministers, a tourism convention, media briefings and the area’s flagship TRAVEX commerce honest. TAT is proud to be part of selling ASEAN as a singular journey vacation spot to prospects from around the globe.”
The ATF 2024 theme, “High quality and Accountable Tourism – Sustaining the Way forward for ASEAN”, sings the identical tune as TAT’s ongoing path in the direction of high-value and sustainable tourism, reflecting the general temper and really feel of Thailand’s sales space at ATF TRAVEX 2024.
The Thai stand was formally opened on January 24. The occasion was attended by NJ. E. Morakot Sriswasdi, Ambassador of the Kingdom of Thailand to Lao PDR, Kitti Chaodee, Secretary to the Thai Minister of Tourism and Sports activities, and Thapanee Kiatphaibool, Governor of TAT, in addition to Government Administrators of TAT.
The Thailand sales space affords a variety of significant journey experiences that mirror Thailand’s mushy energy and sustainable targets, with Thai therapeutic massage demonstrations reiterating the dominion’s well-established place as a world-class vacation spot for well being and wellness tourism. Thailand’s stand was collectively represented by Thailand Privilege Card, Thai Airways Worldwide, Bangkok Airways and the Isan Tourism Trade Commerce Affiliation – all main gamers in ASEAN’s intra-regional tourism and connectivity.
TAT additionally carried out a Thailand Media Briefing to supply an replace on Thailand tourism and its function in selling ASEAN tourism.
In 2023, Thailand acquired greater than 28 million vacationers, producing an revenue of 1.2 trillion baht. Of the entire variety of arrivals, about 35% have been from ASEAN nations. TAT has set a best-case situation complete income goal of three trillion baht for 2024, together with 1.92 trillion baht from worldwide tourism and 1.08 trillion baht from home tourism. Vacationer numbers are anticipated to incorporate 35 million international arrivals and 200 million home journeys.
Nithee Seeprae, TAT’s Deputy Governor for Market Communications, mentioned: “To realize the purpose, TAT will proceed to strengthen Thailand’s picture as a sustainable and accountable tourism vacation spot. We’re stepping up efforts to lift provide and sustainable requirements and harnessing Thailand’s mushy powers to supply significant journey experiences in Thailand.”
The Thailand Tourism Awards and TAT’s personal Sustainable Tourism Targets (STGs) mirror Thailand’s path in the direction of high-value and sustainable tourism. In its newest version in 2023, the Thailand Tourism Awards added two new classes, Low Carbon Tourism and Sustainability, to reiterate the nation’s dedication to low carbon tourism and emphasize its give attention to high-value and sustainable tourism.
In the meantime, TAT’s STGs, which have been developed and carried out according to the United Nations Sustainable Improvement Targets, rank Thailand’s tourism trade within the Sustainable Tourism Acceleration Score System (STAR). There are at the moment 497 STAR licensed firms in Thailand.
When it comes to ASEAN tourism promotions, with roughly one-third of Thailand’s customer arrivals final 12 months from ASEAN, TAT has revitalized its advertising and marketing tips for 2024 by shifting focus in the direction of segments with larger spending, longer keep tendencies, native space exploration, and take care of the surroundings. These embrace luxurious experiences, well being and wellness, household holidays and secondary locations.
“Connecting ASEAN performs an necessary function in strengthening Thailand’s tourism trade and producing vital financial beneficial properties. Connectivity by air, land, rail and sea can enhance the move of holiday makers. Subsequently, TAT sees the event of inter-regional transport infrastructure as essential to facilitate simpler and extra reasonably priced journey,” concluded Nithee.
The publish TAT Highlights Important Journey and Sustainable Tourism Path at ATF 2024 appeared first on Model TD.