The submit Norwegian Cruise Line (NCL) Declares Jeff Cuellar as New Sixthman CEO appeared first on TD (Journey Each day Media) Model TD.
Norwegian Cruise Line (NCL), an innovator in world cruise strains, and Sixthman, a worldwide chief in pageant trip experiences at sea, have introduced Jeff Cuellar to succeed Anthony Diaz as their new Chief Govt Officer (CEO).
As the brand new CEO of Sixthman, a completely owned subsidiary of Norwegian Cruise Line, Cuellar will give attention to persevering with the corporate’s upward progress trajectory by specializing in bringing collectively passionate communities via numerous and thrilling experiences. He can even be accountable for persevering with to place Sixthman as a frontrunner within the entertainment-based cruise house.
“Sixthman has had an unbelievable yr, welcoming new communities to expertise the magic the crew gives at sea,” stated David J. Herrera, President of Norwegian Cruise Line. “A lot of that success was constructed on the muse Anthony Diaz laid throughout his tenure, and we at NCL thank him for all his efforts over time. I’m now excited to welcome the subsequent chapter for Sixthman with Jeff Cuellar because the newly appointed CEO. Given his robust 24-year observe file within the leisure and hospitality business, I’m assured that Jeff is the proper individual to steer Sixthman ahead into its very vibrant future and proceed to construct on its successes in 2023.”
Cuellar joined Sixthman in October 2021 within the then newly created function of Vice President of Partnerships and most just lately served as Vice President of Occasions, Advertising and Group the place he was accountable for overseeing inventive improvement, advertising outreach and group administration for all Festivals at Sea. Previous to that, he performed an essential function in rising AC Leisure, at the moment owned by Stay Nation beneath its C3 pageant division, as one of many world’s main pageant operators. As a inventive pressure and director of quite a few music occasions together with Bonnaroo Music & Arts Pageant®, Forecastle, Railbird, Excessive Water and lots of others, Cuellar involves Sixthman with deep expertise in occasion technique, immersive model partnerships, group engagement, enterprise improvement, experiential design, advertising outreach and occasion operations.
“I’m honored and intensely humbled to be given the chance to steer the passionate, hardworking and gifted crew at Sixthman,” stated Jeff Cuellar, Sixthman’s newly appointed Chief Govt Officer. “Over the previous few years, I have been in a position to witness the wonderful work the crew does to provide the very best festivals at sea and produce collectively friends from all around the world to have fun a shared ardour and luxuriate in private fan-to-artist experiences that transcend what a trip could be. I sit up for constructing on the robust momentum and legacy that Anthony Diaz and Andy Levine have created and charting new paths for our crew and friends to embrace our ‘Stay Loud’ tradition.”
In 2023, Sixthman boasted its most profitable yr so far. It hosted 18 distinctive occasions, internet hosting almost 45,000 friends and greater than 490 artists over 85 days at sea and throughout three continents, eight nations and 5 totally different ships. It additionally hosted its largest onboard occasion ever with EDSea, a worldwide digital music pageant, onboard Norwegian Pleasure, with a capability of almost 3,900 friends. As well as, the immersive expertise at sea group expanded its affinity repertoire with the primary Broadway voyage and Hallmark Channel cruise at sea, in addition to partnerships with best-in-class artists in comedy, rock, wrestling, EDM and YouTube.
“In Jeff’s quick time at Sixthman, he has made a major impression on the crew, in addition to the visitor and artist experiences,” stated Anthony Diaz, Sixthman’s former chief government officer. “He performed a key function within the success of 2023, main technique and enlargement to strengthen and develop new artist relationships and debuting first-to-brand pageant ideas throughout all genres of music, sports activities, comedy, movie, TV and extra. Jeff has been an unbelievable addition to the crew and can excel in persevering with to develop the model, strengthen its popularity as a number one trip leisure expertise and, most significantly, proceed to develop the dynamic crew tradition at Sixthman.”
Diaz will function a particular advisor to the corporate till June 2024.
The submit Norwegian Cruise Line (NCL) Declares Jeff Cuellar as New Sixthman CEO appeared first on Model TD.